Boochcraft: Good Different
|
Lead research, development and execution of the first brand platform at Boochcraft: Good Different. Leveraging consumer insights, product values and the companies founding mission to articulate our north-star positioning in a way that resonated with our target demographic.
|
Contiki: The Contiki 7
|
Campaign built to leverage a combination of niche, popular and trending destinations to trigger more consumer exploration of Contiki’s product assortment and showcase the value and breadth of Contiki as a brand. Campaign included:
|
Oakley: One Obsession
|
Global campaign highlighting influential athletes across the world, showcasing their driving motivation and encouraging consumers to join the conversation. Campaign included:
|
Oakley: Rio Olympics 2016
|
Leverage the global stage at the 2016 Rio Olympics to drive awareness and interest for Oakley performance eyewear technology, PRIZM. Campaign included:
|
Contiki: Travel Ambassadors
|
Campaign and activation focused on building a network of micro-influencers to tell the Contiki story from a first hand point-of-view. Campaign aimed to recruit and feature USA travelers across social and digital channels. Campaign included:
|
The Fancy: Holiday Gifting Quiz
With The Fancy's breadth of categories and deep assortment, we were discovering that customers were dealing with overwhelming choice when shopping. To help combat that issue during the holiday season, we develop a highly personalized gift guide quiz to be act as our lead holiday message, which helped personalize the assortment each customer would see based on a series of questions.
|